One key to successfully fundraising through your Profits for Pets shop is letting people know about it. If your organization holds adoption events or tables around town, you already have a captive audience.
The beauty of a Profits for Pets shop is that you know anyone who approaches you at an event is already your target market! What pet lover doesn’t want lots of pet paraphernalia?
So, here are 3 tips for letting people know about your shop at events without feeling to “salesy”.
Set up a display on your table. Put your Profits for Pets shop front and center at events. Create a display to attract the attention of your visitors and engage them in conversation about your organization. Consider ordering a few of your favorite items for sale in your shop to use in your display. Shoppers love to be able to see and touch before they buy.
Hand out flyers. It’s worth the investment to have materials like flyers or postcards designed specially for your organization. This can be done for a small fee on sites like Fiverr and will more than pay for itself. Be sure to include the URL for your shop and QR code so that someone can scan the card and immediately visit your site. Instant gratification goes a long way. An added bonus of potential shoppers/donors visiting your shop while you’re talking to them is that it gives you a chance to answer questions and tell them more about your organization.
Collect email addresses. If you don’t already have an email list for your organization, you should start one ASAP. If someone gives you their email address that means they WANT to hear from you and learn more about what you do.
Once you have started collecting email addresses, email your subscribers regularly and let them know what going on in your organization and invite them to visit your shop. Even if they aren’t interested in purchasing an item while at your event, that doesn’t mean they won’t want to later. Keep reminding your subscribers that your shop is there and what the profits go to. On average someone needs to be asked 7 TIMES before they will purchase something. So don’t be discouraged if someone isn’t ready to make a purchase when they first meet you. Instead take the opportunity to introduce your organization, get an email address and build a relationship.